Privacy Policy

1. Introduction

Designer Stock House ("we", "our", or "us") is a multi-designer fashion retail business located at G/F, Yogmaya Mandir Complex, Seth Sarai, Mehrauli, New Delhi – 110030. We are committed to protecting your personal data in accordance with the Digital Personal Data Protection Act, 2023 (DPDPA) and the Information Technology Act, 2000.

This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, and your rights as a data principal. It applies to all visitors and customers of our website and physical store.

2. Data We Collect

We collect and process only the data necessary to fulfill your orders and improve your experience:

2.1 Information You Provide

• Identity & Contact Data: Name, email address, phone number, and delivery address — provided when you place an order, create an account, or contact us.
• Newsletter Data: Email address — provided when you subscribe to our newsletter.
• Communication Data: Messages, emails, and WhatsApp conversations you send to our customer support.

2.2 Information Collected Automatically

• Technical Data: Browser type, device type, operating system, screen resolution, referrer URL, pages visited, and approximate geographic location (country/city level). This data is collected in anonymised form through our analytics tools.

2.3 Information We Do NOT Collect or Store

• Payment & Financial Data: We do not directly collect, process, or store any credit/debit card numbers, bank account details, or UPI IDs. All payment processing is handled securely by our third-party payment processor (see Section 4). We only receive confirmation that a payment was successful.

3. How We Use Your Data

We use your personal data for the following purposes:

• Order Fulfillment: To process, ship, and deliver your orders.
• Customer Support: To respond to your enquiries via email, phone, or WhatsApp.
• Newsletter & Updates: To send you updates on new designer launches, sales, and events — only if you have subscribed. You can unsubscribe at any time by contacting us at [email protected].
• Website Improvement: To understand how visitors use our website and improve its performance and content.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.

4. Third-Party Service Providers

We share your data with the following trusted third parties only to the extent necessary to operate our business. Each provider has their own privacy policy governing their use of your data:

• Shopify:Our e-commerce platform. Shopify processes customer account data, order details, and product information on our behalf. Shopify's privacy policy is available at shopify.com/legal/privacy.
• Cloudflare: Our website hosting and analytics provider. Cloudflare Pages Web Analytics collects anonymised, cookie-free usage data (page views, referrers, device type). No personally identifiable information is collected by Cloudflare Analytics.
• Google Analytics:We may use Google Analytics to understand website traffic patterns. Google Analytics uses cookies to collect anonymised data about your browsing behaviour. You can opt out using Google's browser add-on or by declining cookies via our cookie consent banner.
• Shiprocket: Our shipping and logistics partner. When you place an order, we share your name, delivery address, and phone number with Shiprocket to fulfill the delivery.
• Razorpay: Our payment gateway. When you make a payment, Razorpay directly processes your payment information (card details, UPI, net banking). We do not have access to your full payment credentials. Razorpay is PCI DSS compliant.

We do not sell, rent, or trade your personal data to any third parties for marketing purposes.

5. Cookies & Tracking Technologies

Our website uses the following cookies and tracking technologies:

• Essential Cookies (Shopify): Session cookies required for core website functionality — cart state, account login, checkout flow. These cannot be disabled without breaking the website.
• Cloudflare Web Analytics: This is a privacy-first, cookie-free analytics service. It does not use cookies or track individual users.
• Google Analytics Cookies (when enabled): These cookies track page views, session duration, and traffic sources. They are only set if you accept cookies via our consent banner.
• Preference Cookie: We store your cookie consent choice (accepted/declined) in a cookie so we don't ask you repeatedly. This cookie lasts for 1 year.

You can manage cookies through your browser settings. Please note that disabling essential cookies may affect website functionality.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. These measures include:

• HTTPS/SSL encryption on all website pages.
• PCI DSS-compliant payment processing through Razorpay.
• Access controls limiting data access to authorised personnel only.
• Regular review of our data handling practices.

While we strive to protect your data, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:

• Order & transaction data: Retained for 8 years as required by Indian tax and accounting regulations.
• Customer account data: Retained as long as your account is active. You may request deletion at any time.
• Newsletter subscriptions: Retained until you unsubscribe or request deletion.
• Analytics data: Anonymised and aggregated; not linked to individual users.

8. Your Rights

Under the Digital Personal Data Protection Act, 2023 (DPDPA), you have the following rights as a data principal:

• Right to Access: You may request a summary of the personal data we hold about you.
• Right to Correction: You may request correction of any inaccurate or incomplete personal data.
• Right to Erasure: You may request deletion of your personal data, subject to any legal obligations requiring us to retain it.
• Right to Withdraw Consent: Where processing is based on your consent (e.g., newsletter), you may withdraw consent at any time.
• Right to Grievance Redressal: You may raise a complaint with us or with the Data Protection Board of India.

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.

9. Children's Privacy

Our website and services are intended for individuals aged 18 years and above. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that we have collected data from a minor, we will take steps to delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The "Last updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: [email protected]

Phone / WhatsApp: +91 88001 94356

Address: G/F, Yogmaya Mandir Complex, Seth Sarai, Mehrauli, New Delhi – 110030